Each year, Taiwan’s Golden Melody Festival conferences, which take place before the Golden Melody Awards, bring together local and international music industry experts across a series of keynotes and panels covering topics ranging from the global market and music production to extended economic value and industry trends.
The festival’s first market presentation, titled “The Rise of Asia’s Live Music Economy,” featured Justin Sweeting, co-founder and head of music at Hong Kong’s outdoor music and arts festival Clockenflap, and Mia Min Yen, founder of Woozi Studio, LLC, an agency that bridges the gap between East and West, who shared their perspectives on the evolving landscape of Asia’s live music market.
At the presentation, Sweeting made the structural case for Asia as a key touring destination. Rising costs in Europe and North America are pushing artists and promoters to look eastward, while the region’s geographic proximity and well-connected transportation networks make multi-country routing far more practical than it once was. Collaborative projects like Sunset Rollercoaster’s AAA Tour, he noted, have shown how teams across Asia can pool resources, align on market strategies, and collectively expand what is possible for touring across the region. He also stressed that government support, solid infrastructure, and cultural awareness – knowing when not to schedule, whether around Lunar New Year or Ramadan, and when to lean in during peak festival seasons – are just as critical to long-term success.
