Now live/Best Buy July 4th

This year’s Prime Day event and the major summer sales landed very close to Independence Day and that means the Best Buy 4th of July Sale is going live this morning.

Best Buy annual 4th of July now live

Best Buy ran a Prime Day-competitor Tech Fest sale this year that wrapped up yesterday night, but it has now immediately transitioned into its annual 4th of July Sale. In 2026, July 4 lands on a Saturday so this Best Buy event is live from now through Sunday, July 5 (as opposed to the more typical Monday event).

Save up to 45% on select TVs