When someone asks an AI assistant "what is a cheap tool for X under $20 a month," the assistant can only put your product in that answer if it can read your price as plain, parseable text. Not as a number painted into a hero image. Not as a value that only exists after three React renders and an API call. Not behind a "Contact us" button.
This is a narrower problem than it sounds, and it is very fixable. Below is the version I wish someone had handed me: the exact failure modes, a self-audit you can run in one line, and a complete, valid JSON-LD block you can paste and adapt.
The one-sentence model
An extractor (a crawler, an LLM fetching your page, an AI search bot) sees roughly what curl sees, plus a best-effort attempt at running your JavaScript. If your price is not in the HTML it receives, and not in your structured data, then as far as that extractor is concerned, your price does not exist. It will reach for a competitor whose price it can read.
So the whole job is: get a real, qualified price into text the machine receives on first load.
