Unique and bold colours can be eye-catching, but they may appeal to niche markets, thus potentially limiting the future resale value of your car.

When it comes to selecting the colour of a new vehicle, many motorists lean towards what speaks to their heart or mirrors their personality. However, decisions surrounding car colour should ideally extend beyond personal preference; they can have a profound impact on the vehicle's overall cost of ownership, according to Keagan Sloman, Head of Product at financial services provider The Unlimited.

“Drivers often think about the make, model, features and monthly repayment, but colour can also affect the everyday realities of owning a vehicle,” Sloman says, urging consumers to consider several practical elements when picking their perfect shade.

1. Visibility on the road

According to Sloman, visibility plays a critical role in safe driving, especially in low-light conditions or adverse weather. Lighter-coloured cars are generally more easily spotted in the early mornings, rainfall, or at night, in contrast to their darker counterparts that can merge into the shadows. While no colour guarantees safety, the awareness and visibility of a vehicle can undoubtedly impact driving experiences.