Advanced Info Service Public Company Limited (AIS) has joined forces with Match Group and Tinder to launch Human Connection Campaign Thailand, a nationwide initiative aimed at promoting meaningful, safe and positive connections both in the digital world and in real life. By combining AIS’s intelligent connectivity infrastructure with Tinder’s expertise in fostering human relationships, the campaign seeks to raise awareness of loneliness, social isolation and social disconnection—issues that are increasingly emerging as major challenges in Thailand’s digital society. The campaign brings together partners across multiple sectors including the Department of Mental Health, Global Initiative on Loneliness and Connection (GILC), Thailand Institute for Mental Health Sustainability (TIMS), Sati, Match Group, Tinder and AIS. The collaboration comes amid findings from the Human Connection Survey conducted by Ipsos on behalf of Match Group, which revealed that 87% of Thais are seeking new relationships or social connections, while 72% prefer fewer but deeper and more meaningful relationships over having a large number of superficial ones. The findings highlight that while technology has made it easier than ever for people to stay connected, building meaningful relationships, ensuring safety and fostering a sense of belonging remain critical challenges that require collective action across all sectors of society.