Over the weekend, billionaire entrepreneur Mark Cuban praised New York City Mayor Zohran Mamdani's (D-N.Y.) social media strategy after the mayor's office unveiled a creative video announcing a rent freeze for roughly one million rent-stabilized apartments.

Mark Cuban Applauds Viral Social Media Strategy Cuban shared the video on X, where Mamdani used a freezer as a visual metaphor to explain the city's rent freeze and applauded its execution.

"Social media is an important skill.

He nails it.

Will the policy work?