Trustpilot (TRTPF) has partnered with Shopify (SHOP), with the goal of allowing merchants to show and manage Trustpilot reviews on their online stores, Chloe Meley of Bloomberg reports. “The key problem that all these Shopify merchants are facing is how do you actually build trust with customers now in the age of AI?” Trustpilot Chief Executive Officer Adrian Blair said in an interview. “There is so much that is now being created by AI, this kind of synthetic content, and Trustpilot is a canonical source of what people say about their experiences with businesses.”

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