African creatives call for more unity, investment at AFRIMA music business conference in Morocco - Businessday NG

L-R: Associate Producer and Jury-in-Charge of the International Jury, All Africa Music Awards, AFRIMA, Olisa Adibua; AFRIMA Regional Director for Central Africa, Nde Ndifonka; Moroccan Music Producer Oldy; Artiste Manager, Tayze; President and Executive Producer, AFRIMA, Mike Dada; Moroccan On-Air-Personality & Conference Host, Latis; Renowned Moroccan Rapper, Young Loun; Moroccan Rapper, Khtek, and AFRIMA Regional Director for Eastern Africa, Mike Strano during the Road to 10th AFRIMA Music Business Summit in Casablanca recently

Top African musicians, filmmakers, music executives, investors, policymakers and creative entrepreneurs have called for stronger collaboration among African countries, more investment in the creative sector and greater cultural exchange to help Africa build a stronger and globally competitive creative industry.

The call was made at the Africa Music Business Conference recently, organised by the All-Africa Music Awards (AFRIMA) in partnership with the African Union and key Moroccan partners including the Moroccan Agency for International Cooperation, (AMCI), Royal Air Maroc, BigTime Morocco, Afrobian & Marriott Casablanca.

Hosted at the Marriott Hotel in Casablanca, the conference brought together musicians, producers, filmmakers, investors, policymakers, entertainment executives, creative entrepreneurs and young talents from across Africa and beyond to discuss the future of Africa’s music and creative industries.