Donald Trump has long relished emblazoning hotels, golf clubs and merchandise with his name and likeness, but he has ramped up this effort in recent months.
The US President has faced criticism for his plans for an “Arc de Trump” to mimic the Paris monument, designs for a presidential library featuring a golden Trump statue and his attempt to rename the Kennedy Center (overturned by the courts earlier this month).
Now, Trump has unveiled a new limited edition US passport, featuring his face and signature, which will be issued to coincide with the 250th anniversary of American independence celebrations on 4 July.
“The U.S.A’s New Passport, which says, “‘, but be good!'” he posted on Truth Social, along with a mock-up of the design.
The announcement has not only prompted a backlash for being another vanity project, it has also drawn ridicule, with commentators saying Trump’s message suggested he was confusing a passport with a visa. Others observed that while it is policy that truly matters, the concept emulates the behaviour of dictators.
