Sejong University's Graduate School of Virtual Convergence hosts immersive brand experience exhibition - The Korea Times

A student introduces "Cafe Checkmate," a project by Ko Da-young and Jang In-jeong, students attending Sejong University’s Graduate School of Virtual Convergence, during the BrandVerse Exhibition held June 8 in the Jingwan Hall at the university’s campus in Seoul. The project was designed to implement a cafe brand inspired by chess in the form of an interactive kiosk. Courtesy of Sejong University

Sejong University’s Graduate School of Virtual Convergence held an exhibition showcasing immersive brand experience projects at its campus in Seoul early June.

The university said Friday the BrandVerse Exhibition, held June 8 in the school's Jingwan Hall, showcased the outcomes of projects completed by students over the semester.

The exhibition unveiled immersive brand experience content using various digital technologies such as artificial intelligence (AI), extended reality (XR), interactive media and spatial experience design.

“BrandVerse” is a combination of “brand” and “universe.” It implies that a brand can expand beyond a mere visual identity into an entire universe of its own.