OpinionOpinion byGlenn DwightStudio creative director and occasional writer ·The Country·27 Jun, 2026 05:30 PM5 mins to readGlenn Dwight is the studio creative director – regional at NZME and an occasional writer for The Country. Workplace nicknames tend to stick. Sometimes literally. All over your laptop. Photo / Glenn DwightWilliam Shakespeare once asked the question, “What’s in a name?”Great question, Bill.Because names are important, and contrary to that saying about sticks and stones, they absolutely can hurt us.
That’s why names are chosen carefully, often with a bit of family history behind them, and for the
