There's a question every freelancer on Upwork asks at some point: why do some people get replies on almost every bid while most people hear nothing?

I've been in the first group for a while now - 95% bid win rate across hundreds of proposals. I'm not a better writer than most. I don't have more experience. I changed one thing.

I stopped writing about myself.

The proposal that lost

Here's what a losing proposal looks like. You've seen it because you've written it: