Operators push for stimulus during low season
Tourism operators hope the tourism stimulus campaign from the government will help revive the sluggish domestic market. (Chanat Katanyu)
Tourism operators expect the domestic market will be flat or contract from last year unless the government launches an effective stimulus scheme to increase low-season trips, as Thai household income generation weakened last year.Several institutions reported Thailand's average household income declined last year, while those with lower income relied on financial assistance, reflecting the vulnerability of household financial status.
Udom Srimahachota, vice-president of the Thai Hotels Association (THA), said domestic tourism in Hua Hin is worse than last year, especially among weekend visitors. This trend worries tourism operators as spending power is hampered by the energy crisis and the Middle East conflict, although this situation is expected to gradually ease after the US-Iran ceasefire.
Mr Udom said Thai tourists remain cautious in spending for travel, reducing their trips this year. He said this frugality could continue for 2-3 years, as there is no sign of a significant economic recovery or growth.
