A First Look at the UGG Willy Chavarria Collaboration Lands in Paris. Two Brands that Defined American Style Bring a Bold Creative Lens for Men & Women.

A First Look at the UGG Willy Chavarria Collaboration Lands in Paris. Two Brands that Defined American Style Bring a Bold Creative Lens for Men & Women.

UGG:

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260626927743/en/ Romeo Beckham in UGG® Willy Chavarria Biker; Runway Photography Credit: Courtesy of Willy Chavarria; Backstage Photography Credit: Taylor Rainbolt

Making its surprise global debut on June 26, 2026 during Spring / Summer 2027 Paris Fashion Week, Southern California-based global lifestyle brand UGG® appeared on the runway at the Willy Chavarria show. In an unexpected meeting of two beloved fashion worlds, the iconic brands unveiled a coveted tease of their unisex collaboration, arriving this fall.

The collaboration between UGG® and Willy Chavarria unites two brands that have built cultural influence through iconic design, authenticity, community, and a distinct point of view. As a global icon of self-expression and comfort, UGG® continues to evolve its legacy through partnerships that challenge convention and move conversations forward. Together with Willy Chavarria, one of fashion’s most celebrated voices, the collaboration reimagines the UGG® brand’s heritage through a lens of identity, craftsmanship, and modern American style, creating a collection that is both deeply rooted in culture and unmistakably forward-looking.