RAM-ageddon is here, and it’s about to make your tech a lot more expensiveConsumers are footing the bill to help fund the AI boom, whether they like it or not. Memory chips are critical to powering many of the devised that fuel modern life. They're also crucial to AI data centers, which need enormous amounts of memory to train and run AI models.Justine Goode / NBC News; Getty ImagesJune 26, 2026, 5:26 PM EDT“RAM-ageddon.” No, it’s not the sequel to the 1998 Bruce Willis blockbuster. It’s the reason Apple’s MacBook Pro costs $300 more today than it did last week.Just a moment.We are getting your experience ready.