The crowd at men’s Fashion Week resorted to DIY measures to confront a historic heat wave.

By

Samuel Hine,

a senior men’s style editor at New York

On the morning of the hottest day in France’s recorded history, Paris Fashion Week men’s proceeded according to schedule. Well, almost. The Dior show was set for 2:30 p.m. on Wednesday in a grand hôtel particulier near Parc Monseau that — like practically every residence, bistro, office, and conceivable venue for a runway show in Paris — does not have air conditioning. A few days before, as the impending heat wave forced the Louvre and the Eiffel Tower to close early, the show was moved to 9 a.m. Guests were greeted by handsome waiters holding platters of strawberries, cold towels, and iced mocktails, and folding fans engraved with guests’ names were placed on every seat. It was already 86 degrees, well on the way to a high of 105. For some, that wasn’t enough, and the vast majority of fashion people in Paris resorted to more DIY solutions.