Making friends as an adult is not always easy. With busy schedules, remote working, shrinking social circles and lives increasingly lived online, many people are finding it harder to form new, genuine connections than ever before.
The trend has become significant enough that in 2023 the World Health Organization declared loneliness a global public health concern, estimating that one in six people worldwide is affected.
For Fabio Bin, co-founder and CMO of WeRoad, that challenge presented an opportunity. What began as a solution to the simple problem of finding people to travel with has grown into one of Europe's best-known social travel brands.
Euronews Culture spoke with Bin during the Cannes Lions International Festival of Creativity, where he was shortlisted for the inaugural European CMO of the Year Award.
In the interview, Bin shares the journey of building a travel community focused on connecting solo travellers, the importance of stepping outside of your social bubbles, and how WeRoad is continuing to evolve.
