UFC said it reached an estimated 34 million people globally with its Freedom 250 event on the White House South Lawn on June 14, an undeniably historic number for the mixed-martial arts promotion, but one that still falls well short of prior expectations of a “Super Bowl-type” audience.
The latest figure—bringing in viewership data from countries such as Australia, China, India, South Korea, New Zealand, and the U.K.—increases the overall audience from the previously disclosed reach figure of 17 million in the U.S. and Latin America for the audacious event attended by U.S. President Donald Trump.
The global audience reflects the “standard reporting process” from several international broadcasters that aired the event, UFC said, but the figure will be subject to further revision. Several countries, including Spain and France, will not report their viewership for at least three more weeks.
Still, Freedom 250 set a series of audience milestones for UFC. Among them:
A U.S. average audience of 7 million that represented its most-watched event domestically.
