AI chatbots are said to influence purchasing decisions three times more than Google. Can we still trust their recommendations?
More and more people are turning to AI chatbots for shopping advice.
Keystone
As generative AI evolves into a commercial platform that can influence buying decisions like never before, businesses in Switzerland and around the world are racing to appear in chatbot responses. But can consumers trust the results?
This content was published on
June 26, 2026 - 09:00
Research from Sonata Insights and MRI Simmons suggests 62% of US adults trust AI to provide reliable information, up from 50%…
Coastal Carolina University marketing researchers warn new trends in AI could lead to ChatGPT making purchases for a user without…
Most shoppers are satisfied with AI product recommendations, but a new study shows lingering distrust in AI-driven advice and…
As AI chatbots become increasingly integrated into daily life, concerns about their reliability and the potential risks of…
THE ARTICLES ON THESE PAGES ARE PRODUCED BY BUSINESS REPORTER, WHICH TAKES SOLE RESPONSIBILITY FOR THE CONTENTS
Browse ChatGPT news, research and analysis from The Conversation
