Dental cavities remain the number one preventable disease in children, meaning effective plaque removal is essential from an early age. An electric toothbrush can help elevate daily brushing, delivering a more thorough and consistent clean compared to manual brushing.A 2020 study published in the International Journal of Environmental Research and Public Health Research found that children using a round electric toothbrush have 40 per cent better odds of being cavity-free* compared to those using a manual toothbrush. With children’s oral health influenced by factors like toothbrush type, brushing regularity, and the age they start brushing, this highlights the importance of supporting good oral care habits as children grow.The Oral-B iO Kids Electric Toothbrush featuring MARVEL Spider-Man endorsed by the European Association of Paediatric Dentistry (EAPD) builds on this technology, combining a dentist-inspired round brush head with thoughtful design to deliver a superior clean tailored for children. Whether they love Spider-Man or you’re simply trying to encourage them to embrace toothbrushing in a fun and engaging way, keep reading for all you need to know.(Oral-B)Discover Oral-B nowHow the Oral-B iO Kids Electric Toothbrush works The best children’s toothbrush doesn’t just clean – it builds habits, protects developing smiles, and grows with your child. The Oral-B iO Kids Electric Toothbrush featuring MARVEL Spider-Man has been purposefully designed with that goal in mind. Parents know that encouraging children to brush properly can be a daily challenge, so the iO Kids brush focuses on making the routine easier, more engaging, and more effective.Key benefits of Oral-B's iO Kids Electric ToothbrushFrom protecting teeth to the fun design, we’ve rounded up the key benefits of Oral-B’s iO Kids Electric Toothbrush.Powerful cavity protectionMeaning cleaner teeth (vs using a manual toothbrush) in those hard-to-reach places where cavities start.A two-minute music timerThis engaging music element motivates brushing and celebrates a job well done after two minutes.Gentle on gumsThe brush automatically reduces speed if too much pressure is applied to protect gums.Child-friendly designComplete with a printed decoration of MARVEL Spider-Man, its design is sure to appeal to superhero fans. Low sound and vibrations with three adjustable speedsMultiple speed settings allow brushing to be adjusted for comfort and different needs as children grow - making this brush an ultra-gentle option for efficient twice-daily use.Ease of use for busy routinesThe toothbrush can be used with the Disney Magic Timer App 2 i which helps kids brush for the dentist-recommended time of two minutes. And with up to four weeks’ use from a single charge, that makes it easy to integrate into busy routines without constant charging.The Oral-B iO Kids Electric Toothbrush featuring MARVEL Spider-Man features all help support a habit-building journey that grows with kids. Paired with the Disney Magic Timer App, it also encourages children to brush for the dentist-recommended two minutes, helping turn brushing into a consistent and more enjoyable habit over time. What the research shows about children’s brushing behaviour Beyond clinical cleaning performance, behaviour change plays a crucial role in oral health. Based on an October 2024 home use test among 120 kids in Germany:Over 90 per cent of kids loved brushing with the iO Kids brush and found it easy to useMore than 80 per cent of children who switched from a manual brush now want to brush more frequently Parents report more than 80 per cent feel their child is more motivated to brush twice daily, with more than 80 per cent noticing increased independent brushing Discover Oral-B now*Source: Davidovich et al., Int. J. Environ. Res. Public Health 2020, 17(22), 8595