Published on
26/06/2026 - 9:22 GMT+2
American toy conglomerate Hasbro is reportedly embracing the use of AI on the popular British animated children's show Peppa Pig, and concerns have been expressed over one particular contractual stipulation.
The backlash concerns the reported introduction of a new artificial intelligence clause in contracts for child actors. As Deadline reports, this means requiring young performers to sign over the rights to their voices to AI for “commercial assets within their franchise.”
Technically, this clause could give Hasbro the power to clone child actors’ voices to be recreated via AI technology, to be used in perpetuity for promotional and other purposes.
