MANILA, Philippines – AI is now helping decide when chickens are ready for the market.
Bounty Fresh Group Holdings is using artificial intelligence in its poultry farms as part of a broader push to produce chicken more efficiently and reduce the amount of manual work needed inside poultry houses.
“One of our problems is how to attract good people into our company,” Bounty Fresh Group Holdings president and CEO Kenneth Cheng said.
In the past, checking whether chickens were ready for harvest was a labor-intensive process. Farm workers had to enter poultry houses, catch birds, and manually weigh samples. Cheng said doing that for just one house could take one to two hours.
“So in a farm with 20 houses, it would take a lot of people and a lot of time,” Cheng said.
