It’s officially Prime Day, which means it’s time to score some serious savings on men’s watches.

Now, I haven’t exactly been shy about my passion for watch collecting. I’ve been building my collection for a few years now, but my sweet spot has always been affordable watches — generally under $1,000 — from brands most people actually recognize. While luxury watches certainly have their place, I firmly believe you don’t need to spend thousands of dollars to get a great-looking timepiece.

That’s especially true during Prime Day, when respected brands like Tissot, Citizen, Bulova, Timex, MVMT and Movado are all offering discounts on some of their most popular models.

A few of the watches featured below are pieces I personally own or have spent time with firsthand. Others earned a spot because they’re highly regarded by collectors or come from brands with strong reputations for delivering quality at their respective price points.

Whether you’re looking for a sporty dive watch like the Citizen Promaster or Tissot Seastar, a retro-inspired digital watch or a classic dress watch from Bulova, there’s something here for just about every style and budget. Better yet, most of these picks range from about $34 to a few hundred dollars, making them relatively guilt-free additions to your watch box.