Updated Thursday at 4:37 p.m.

Confidence in Macy’s Inc. appears to be growing.

On Wednesday, TD Cowen raised its price target on Macy’s shares to $25 from $20 and gave it a hold rating. Macy’s stock closed up 1.4 percent to $25.70 on Thursday.

Macy’s Inc. got a vote of approval recently when Berkshire Hathaway revealed in a regulatory filing that it had purchased just over 3 million shares of the retailer, betting on a sector that’s largely been written off by investors far more interested in AI. The purchase by Berkshire was valued at $55 million and represents just over a 1 percent stake in Macy’s Inc.

Macy’s Inc. stock has been steadily creeping up over the past year. On June 25, 2025, it was trading at just over $11.