Ferrari has hired a former BMW Italia executive to lead its marketing.
Massimiliano Di Silvestre will serve as Ferrari's Chief Marketing and Commercial Officer.
He replaces Enrico Galliera, who is leaving Ferrari after more than 16 years.
Just weeks after announcing his departure from BMW Italia, Massimiliano Di Silvestre already has a new destination. Effective July 1, 2026, the executive will join Ferrari as Chief Marketing and Commercial Officer, taking responsibility for commercial and marketing activities for the Maranello brand.
It’s one of the most significant moves in Italy’s automotive landscape in recent years, with Ferrari selecting an executive coming from one of Europe’s leading premium automakers.
