Billboard goes inside Roc Nation's pop-ups celebrating the 30th anniversary of Jay-Z's 'Reasonable Doubt.'
Billboard got an early look at the installation in the Dumbo neighborhood of NYC ahead of the launch.
Roc Nation's JAŸ-Z 30 activation in Dumbo, Brooklyn.
Olympia Shannon
With Thursday (June 25) serving as the 30th anniversary of Jay-Z’s Reasonable Doubt, Roc Nation has unveiled various pop-ups and activations across Brooklyn and Manhattan to celebrate Hov’s debut album.
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Jay-Z's 'Reasonable Doubt' is being celebrated on its 30th anniversary with pop-ups and activations around New York City
Roc Nation Unveils Activations & Experiences Across New York City Celebrating JAŸ-Z 30
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