Ticketmaster, love it or hate it, is the company you’ll be dealing with for the vast majority of live events, which is why it’s great news that Ticketmaster is launching a new partnership with Google Wallet that will open the door to more detailed passes.
You can already add passes for Ticketmaster events to Google Wallet, but an expansion from Ticketmaster is adding a lot more functionality for events. Ticketmaster will be the first company working with Google on these more customizable passes in Wallet.
Ticketmaster explains that these updated passes can be themed to match the brand of the event, including:
A music tour can feature album artwork or artist visuals
A sports team can showcase game visuals or season branding
