Anthropic's Claude is winning over paid consumers, a market owned by ChatGPT | TechCrunch

Consumers who pay for AI have been increasingly choosing Anthropic’s Claude, trend data from credit card transaction analysis company Indagari shows.

This is a sign that the AI lab has a wider and healthier set of customers than the niche it is generally considered to command — enterprise and startup developers using Claude Code.

Indagari analyzes billions of anonymized credit card transactions from about 28 million U.S. consumers. So while that data can’t give us absolute numbers about Anthropic’s revenue or total customers, it is a large enough sampling to spot trends.

And the trend, in Anthropic’s case, is up and to the right.

Image Credits:TechCrunch/Indagari