Roughly 20 years into the reign of mobile computing devices, those of us who keep apace of such things are probably used to the pageantry of product announcements. The grandiloquence of the painstaking choreography makes an incredulous observer roll their eyes.
But Flipper is one of those rare tech companies that can make announcements that instantly generate unalloyed excitement. The kind that blew right past "oh, huh, that could be useful on my work phone" and into "I can't wait to block out an entire weekend with this thing" territory.
Granted, last month's post on Flipper's official blog wasn't quite that, but it was far from a disappointment. It just wasn't what you might expect. Instead of dangling scant, tantalizing details over fans, Flipper opened its doors to let the community dive right in. Flipper CEO Pavel Zhovner declared as much in no uncertain terms.
"The main reason we opened up all parts of Flipper One before release is that we want to invite the community into the development process, so everyone can contribute and get involved without waiting for the final product," Zhovner said.
Count to Zero, Then One
