New Survey Finds Quitting Smoking or Vaping Motivated Nearly Half of Online Nicotine Pouch Customers
Survey of more than 2,000 online customers examines how adult smokers and vapers are shaping the nicotine pouch category
Nicokick.com and Northerner.com, the two leading online nicotine pouch retailers in the United States, today released the Nicotine Pouch and Oral Nicotine Report 2026. The report is an annual analysis of purchasing patterns and survey responses from their U.S. online customers. It draws on 2025 purchasing data from more than 172,000 customers and a survey of 2,245 adult nicotine pouch customers conducted between December 2025 and January 2026.
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Among survey respondents, 46 percent said quitting smoking, vaping, or both was a reason they first tried nicotine pouches. The findings indicate that online nicotine pouch customers are largely adults with prior experience using cigarettes, vaping products, or other nicotine products.
