PremiumDuncan BridgemanManaging Editor - NZME Business·NZ Herald·25 Jun, 2026 05:00 PM5 mins to read‌New Zealand firms in China are shifting strategy, localising their operations and pushing into regional markets. Photo / Duncan BridgemanNew Zealand businesses are doubling down on China despite a more challenging operating environment, with a new survey finding the market is “harder to win in, but worth winning in”.

The New Zealand Business Roundtable in China (NZBRIC) Business Outlook report says firms are shifting strategy, localising their operations and