Taiwan Brings a Whole Lot of Music – And a Magical Food Truck – to Annecy: ‘We Need to Work Harder to Make Our Characters Go Global’

Taiwanese companies eye global success.

“There are many talented people in Taiwan – the problem is that our market is really small. Over the past few years, and with the support of TAICCA [Taiwan Creative Content Agency], so many projects have become a reality. That’s why ‘YaYa’ could be here,” Chun-chien Lien, director of “YaYa’s Band,” told Variety.

His series, competing in the TV Films section at Annecy, was also presented at a Taiwan Spotlight Showcase at the mega French animation festival on Wednesday.

“It’s a very special project for us,” he said, recalling being approached by a charity rising funds for orphaned children.

“They asked us to create a poster for them – we created a whole world.”