Formerly known as the Electrify Expo, North America’s largest outdoor electric car demo festival is back. Demo Days is happening soon, and new for this year is Hankook’s Auto Alley Ride & Drive Zone: an opportunity to get behind the wheel—or into the passenger seat—of EVs, hybrids, and regular gas cars without having to make an appointment or deal with any pushy salesman looking over your shoulder.
And since the experience is being put on by Hankook, it’ll also serve as an opportunity to test out the brand’s iON line of EV-specific tires. Yes, electric cars have special tires, too.
Gallery: Hankook Electrify Expo Demo Days
How Are Hankook’s iON EV Tires Different?
Tires, like pretty much every part of a car, are a product of tradeoffs. Performance tires have better grip, but don’t last as long. Winter tires are great in the snow, but often feel mushy driven in the summer. Hankook’s iON EV tires are optimized for four main qualities: low road noise, long tread life, high grip, and longer EV range thanks to low rolling resistance.
