Want more deals? Visit CNN Underscored’s Guide to Prime Day for wall-to-wall coverage of the best discounts to be found during Amazon’s massive sale.
After shopping 11 of these events over the years, we all pretty much know what to expect when Amazon Prime Day rolls around. There’s always the same assortment of discounts on robot vacuums, beauty deals and standard tech markdowns that we see every year. But this time, Amazon is dropping the price on some items that never go on sale.
CNN Underscored’s deals experts Jacqueline Saguin and Rikka Altland have been working around the clock and tracked down unprecedented, first-ever discounts on brand-new releases — like Apple’s highly anticipated AirTags 2 — alongside the elusive white whales of the shopping world that haven’t seen a single price cut all year long. If you’re tired of the same old standard promotions, these are the rarest, most surprising sales and deals of Prime Day to grab before they sell out.
Hatch Restore 3 Sunrise Alarm Clock
A certified darling of the wellness community, this smart sleep assistant completely replaces your stressful phone alarm with gentle, gradient light and ambient soundscapes — and it rarely ever goes on sale. Prime Day awards it one of the Hatch's first few discounts, simultaneously dropping it to its lowest price.
