The 2026 FIFA World Cup is underway, and international tourists are obsessed with mundane American things. It seems like they're also interested in another American export: Tinder.Compared to the same time last year, the dating app has seen increases in Swipes, Likes, and matches across World Cup host cities. The U.S. is seeing over a 15 percent increase in users, around a 25 percent increase in Swipe activity, and nearly a 60 percent increase in matches compared to June 2025.
Mexico and Canada are feeling the love, too, with increases across the board.
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