Poshmark is expanding its resale inventory beyond its own app through a partnership with the visual shopping platform Silvr, as the marketplace looks to reach consumers when fashion inspiration strikes.The integration, which launched in the U.S. this week across apparel and accessories, brings Poshmark’s more than 120 million active listings into Silvr’s visual-search app. Users can upload a screenshot or photograph an outfit they see on TikTok, on television or in real life, and Silvr will find the best matches across its retail and resale partners. Shoppers selecting a Poshmark listing are redirected to the Poshmark marketplace to complete the purchase.
For Poshmark, the deal creates a new route to consumers before they have deliberately entered a shopping channel. The company sees it as a customer acquisition tool, a distribution point for its inventory and an additional sales channel for sellers.
“We want to be where discovery is happening next, not just where it’s happening now,” Elizabeth von der Goltz, chief revenue officer at Poshmark, told Glossy. “We’re bringing over 120 million listings into a discovery surface that reaches consumers in a completely new moment.”
The partnership comes as product discovery moves beyond retailer websites and traditional search bars. Google expanded its Circle-to-Search visual search feature in February, allowing consumers to identify multiple components of an outfit at once; Pinterest is testing a conversational, visual shopping app called Ask Pinterest; and Shopify is surfacing merchant products on external AI channels.
