The 2026 Forbes CMO Hall of Fame marks our fifth annual class—a cohort defined not by the metrics of a single campaign or business cycle, but by an enduring influence that shapes the global practice of marketing itself.In its first year, the CMO Hall of Fame recognized those chief marketers who had appeared on the Forbes World’s Most Influential CMOs list a minimum of five times since its inception. Since then, and on what would be the fifth year of a CMO’s inclusion on the Most Influential list, they are inducted into our CMO Hall of Fame.An individual’s induction recognizes not just their enduring influence and impact on the brands and businesses they steward, but also their impact on our industry and, often, the commercial and cultural landscapes themselves.These inductees arrive at a pivotal juncture where the boundaries between creativity, data, and trust are dissolving. They are not merely navigating the complexities of AI, fragmented consumer landscapes, and the new imperatives of growth; they are architecting the solutions. The marketers recognized here have not merely adapted to these industry shifts—they have authored them.Collectively, they steward some of the world's most influential brands, products, experiences, and cultural institutions. Their impact extends beyond marketing organizations and quarterly results. They have shaped industries, advanced the strategic role of marketing within the enterprise, influenced culture, and helped redefine what modern leadership looks like.It is our distinct honor to welcome the following leaders into the Forbes CMO Hall of Fame, Class of 2026:Asad Ayaz, The Walt Disney CompanyLorenzo Bertelli, Prada GroupCristina Diezhandino, DiageoUlrich Klenke, Deutsche Telekom AGDon McGuire, QualcommMarcel Marcondes, AB InBevManuel Arroyo, The Coca-Cola CompanyJens Thiemer, LidlJulia White, Amazon Web ServicesEach joins the distinguished group of marketing leaders inducted since the Hall’s founding, recognized not only for their contributions to the brands and businesses they serve, but for their enduring impact on the global practice of marketing itself.As the definition of influence continues to evolve, these leaders provide a constant: the mastery of shaping how the world thinks, feels, and connects. We are honored to celebrate their legacies and welcome them into the Hall of Fame.The Forbes CMO Hall of Fame 2026 Inductees