Jaguar isn't interested in generating "enormous volumes" anymore.
The Type 01 is targeting a select crowd of high-end buyers.
Jaguar says the Type 01 could only be built as an EV.
9. That’s how many new Jaguars were registered across Europe (EU27, UK, EFTA) in the first five months of the year. There is a logical explanation for this historically low number. The company is essentially on hiatus as it puts the finishing touches on its radical EV transformation. The old guard of combustion-engine cars is gone, and everything from now on will be purely electric. A striking grand tourer will lead the way when the Type 01 breaks cover in October.
Who’s it for? Certainly not for most of Jaguar’s traditional clientele. The company’s Managing Director, Rawdon Glover, famously projected last year that only 15 percent of buyers are likely to return and place an order for the Type 01. In other words, the company with the leaping cat logo has already come to terms with the idea that 85 percent of its customers will switch to other brands.
