When HONOR chose Riyadh to launch its Magic V6 foldable, it used the occasion to signal something bigger. Alongside the device reveal, the company unveiled an ambitious B2B strategy aimed squarely at Saudi Arabia's fast-evolving enterprise market. For Nicky Nahar, Global Product Marketing Director at HONOR, the timing is deliberate."What we really want to do within the B2B space is drive a very connected world and power businesses to reach limitless potential," Nahar told Saudi Gazette on the sidelines of the launch event.The strategy is rooted in what HONOR calls its Alpha Plan, announced at MWC alongside a new CEO and backed by $10 billion in investment from the company's Shenzhen headquarters. The plan outlines a three-stage ambition: build the world's most intelligent smartphone, then the most intelligent ecosystem, and ultimately an intelligent world. B2B is now central to that journey.It is a significant pivot for a brand built on consumer devices. HONOR has spent years cultivating recognition in the personal smartphone market, and Nahar acknowledges the challenge of translating that equity into enterprise credibility."What you'll see from us is how we're going to transfer all of the B2C equity that we've built in SaudiArabia and actually transfer that over to the B2B side," he said.