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(L) James Mwangi, Equity Group MD and CEO, Betty Chebet Cherwon, Kenya’s Ambassador to France; François-Xavier Delmas, Founder and Chairman of Palais des Thés; and Prof Isaac Macharia, Non-Executive Chairman of Equity Group Holdings, at the launch of Kenyan Purple Tea in Paris, France. [Courtesy]
Tea farmers are set to earn more from purple tea produce after the launch of premium Kenyan tea brands in Paris, in a move seen as a breakthrough to lucrative international markets.
The move, which leverages value addition, was attended by Kenyan and French officials and aims to move Kenyan tea beyond its traditional role as a bulk commodity export, positioning the product among premium branded products in Europe.
This as four Kenyan orthodox tea brands secured shelf space in the French retail outlets alongside elite tea brands, demonstrating the growing appeal of Kenyan tea in high-end markets.
