For many international visitors, a trip to England means ticking off London’s landmarks – but beyond the capital, the Cotswolds remains one of the country’s most sought-after escapes.
Stretching across six counties, including large parts of Gloucestershire and Oxfordshire, the Cotswolds National Landscape is home to around 139,000 people yet attracts an estimated 38 million visitors every year. Its honey-coloured villages, rolling countryside, historic houses and picture-perfect gardens have made it a bucket-list destination for travellers from around the world.
But the Cotswolds’ popularity has come with a downside. Some of its most famous spots, including the storybook village of Bibury, have become synonymous with overtourism, with visitors often outnumbering locals during peak periods.
There’s no denying its appeal – the region’s postcard-worthy landscapes, charming villages and distinctive yellow limestone architecture are exactly what make it so beloved. But for those looking for the same beauty with less crowds, there are plenty of alternatives just waiting to be discovered.
We’ve curated a selection of towns and villages that boast the Cotswolds’ spirit – think independent shops, pubs and restaurants, must-see attractions and a strong sense of community – with similar beautiful views and fewer visitors.
