Investor Ross Gerber, who is the co-founder of investment firm Gerber Kawasaki, backed Tesla Inc.

(NASDAQ:TSLA) rival Slate Auto's $25,000 electric pickup truck on Wednesday, predicting that it will become popular with customers.

People Will Love The Truck In a series of posts on the social media platform X, the investor backed Slate Auto's truck.

"What do you get when you mix top Tesla and Amazon executives and build a retail EV truck platform… you get Slate Auto," the investor said in his post.

Read Also: GM, Toyota And Other Automakers Warn California Car Sales Could Halt In July If This Legislation Is Not Delayed What do you get when you mix top Tesla and Amazon executives and build a retail EV truck platform… you get Slate Auto.— Ross Gerber (@GerberKawasaki) June 24, 2026 He then touted Slate Auto's "fully customizable platform," and its base price of $25,000.