‘I’m too famous already’: 12-year-old goes viral for promoting his mother's mee hoon kueh stall

"You need to pay me!"That's the first thing 12-year-old Royce Soh said when he appeared in a viral video promoting his family's mee hoon kueh stall.The cheeky youngster has since become an unlikely social media star for Greenview Handmade Mee Hoon Kueh, also known as Greenview Cafe. This long-running mee hoon kueh business relocated from Far East Plaza to a coffeeshop in Ang Mo Kio. Greenview Cafe first opened at Far East Plaza in 1983. The eatery was known for its handmade mee hoon kueh, attracting a loyal following over the decades. It was later sold by the original owner to longtime customers Eve Bong, 45, and Lyn Bong, 40.In April this year, Greenview Cafe made headlines when it announced it would leave its longtime home at Far East Plaza due to rising costs and manpower challenges. The business has since reopened as a smaller hawker stall where it continues to serve its signature handmade noodle dishes.Among the stall's biggest supporters is Soh, the son of co-owner Lyn Bong, who recently found himself becoming the face of the family business.

Greenview Cafe first opened at Far East Plaza in 1983 and has since moved to Ang Mo Kio. (Photo: Greenview Cafe)

PROMOTING THE STALL FOR POKEMON CARD MONEYSoh's mother, Bong, told 8days.sg that the viral video came about entirely by chance."It was my idea, but very random," she said. "He came to the stall with me on a day when he had home-based learning and I thought, why not let him help me out?"Soh agreed only after negotiating a deal. He revealed that his mother promised him money to buy Pokemon cards in exchange for appearing on camera. The incentive was performance-based, too."I get $30 for 1,000 likes. If I get 10,000 likes, she'll pay me $50," Soh said, sounding every bit the savvy young businessman.Bong admitted she never expected the video to take off."I was super surprised," she said.The clip has since crossed the 10,000-like mark (it’s currently at 11,500 and has 235,000 views), which means Soh successfully unlocked the higher payout."Yes, he makes sure he gets paid," Bong laughed.