If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Beyond household essentials, premium beauty and streaming service savings, Prime Day is unexpectedly one of the most strategic times to snag discounted designer goods. Reason No. 1: Amazon acquired high-end e-tailer Shopbop back in 2006, which now runs a Prime Day sale of its own (both on its Amazon storefront and its own website).
Reason No. 2: Amazon launched its Luxury Stores marketplace in 2020, a curated, premium storefront offering a combination of the latest season’s lookbooks and pre-loved luxury from partner consignment platforms like Rebag and What Goes Around Comes Around. It, too, runs an overlapping Luxury Stores savings event.
All this to say, when Amazon has its sitewide sale, Shopbop and Amazon Luxury Stores are very much in the mix. For Prime Day 2026 (June 23 through 26), this means up to 20 percent off pre-loved Hermès, Chanel, Cartier and the like; up to 50 percent off Shopbop’s inventory; and an additional 25 percent off hundreds more of Luxury Stores’ fashion finds (some of which are already up to 40 percent off).
