Kmart shoppers have discovered a very unique travel item they say is perfect for long-haul flights.If you’ve struggled to fall asleep on a plane with the light blaring in your eyes and fellow passengers chatting away, perhaps this $29 item will help solve the problem.Kmart has come out with a ‘bluetooth headphone eyemask’ that allows you to rest and enjoy music at the same time, all “without disturbing others”.Social media users have been frothing over the “affordable” item, with many eager to get their hands on it. “I’ve never seen anything like this before,” one TikToker user claimed. “How peculiar [is it]? Combining your dreams with your musical pleasures.”The eye mask has bluetooth speakers built into the straps, allowing you to drown out surrounding noise.“Its popularity comes down to convenience, combining a sleep mask and wireless headphones in one affordable product,” a Kmart spokesperson told news.com.au.“It’s also a great travel companion, allowing customers to block out light and listen to music, podcasts or white noise while on the go.”It’s also got 20 built-in white noise sounds and four relaxation music tracks, a built-in microphone for call handling and is adjustable for different head sizes.One TikTok user said he didn’t know how he travelled before snapping up the $29 item.“Not only is it super convenient, but it lets me listen to all my music while blocking out the light – and the best part, it’s only $29.”Others declared they “need this now”.The Kmart spokesperson said they’re “delighted” by the positive response of customers.“It’s clear they are looking for clever products that make everyday life a little easier. We look forward to bringing more moments of surprise and delight to our shelves.”