I built a content engine that turns one video into posts on every platform

I spend a few minutes recording a video. A pipeline does the rest: it cuts the best clips, captions them, scores them for virality, mixes in music, and posts them across every platform. Then it turns the same recording into a blog post, social threads, quote cards, and even audience-specific versions. The only manual step is hitting record.

I open-sourced the reference architecture here: https://github.com/levelsofself/content-engine

The problem

Making content is not the bottleneck. Cutting it, captioning it, formatting it per platform, posting it in five places, and then squeezing more assets out of it is the bottleneck. That work is mechanical, and mechanical work is automatable.

The pipeline