Buying more of something for less than buying less of it is not how pricing usually works, but Prime Day has its own logic. Amazon has the Govee 100ft RGBIC LED strip lights at $42, down from their $72 standard price and an all-time low that puts the 100-foot pack below what the 32-foot version currently costs on the same platform. Two rolls of 50 feet each, RGBIC segmented color control, Alexa and Google Assistant support, music sync, and WiFi app control. This deal requires Prime membership, and the 30-day trial runs without a card.
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RGBIC means every segment is a different color simultaneously
Standard RGB LED strips display one color across the entire strip at a time. RGBIC technology divides the strip into independent segments that can each display a different color simultaneously, which is what produces the gradient effects, color flow animations, and multi-zone lighting setups that make the difference between a strip light that changes color and one that actually looks like a designed lighting installation. The Govee Home App controls each segment independently, which means setting up a specific color pattern for a room accent, a gaming setup, or a party display is a matter of selecting segments in the app rather than being locked to whatever single color the whole strip is showing.
