The WordPress maintenance space has several decade-old incumbents — ManageWP, MainWP, WP Umbrella, InfiniteWP. Building a new entrant means inevitably fielding queries like "ManageWP alternative" and "WordPress maintenance tools comparison" — search intent that names a competitor or the category itself.
To handle that intent carefully, the LP runs a hub-and-spoke comparison structure. Here's how it's built and why.
What hub-and-spoke means
A hub-and-spoke pattern places one central page (the hub) and multiple related sub-pages (spokes) in a radial arrangement. The naming follows airline hub airports: the hub is the overview, the spokes are the per-item deep dives.
In an SEO context, that maps neatly onto search intent: broad overview queries go through the hub, narrow specific queries land on the spokes.
