I’ve been a deals editor for over a decade. These are my 10 favorite Prime Day offers | CNN Underscored

Want more deals? Visit CNN Underscored’s Guide to Prime Day for wall-to-wall coverage of the best deals to be found in Amazon’s annual summer sale.

Prime Day has ushered in Amazon’s largest assortment of price cuts in 2026 so far. Even after combing through everything and whittling down the thousands of potential offers to the very best deals, there’s still over 100 markdowns to shop. To curate things even further, I’m circling back to revisit a few standouts by picking my 10 favorite deals across 10 different categories. Highlights include the best discounts yet on the latest Apple Watch, an even more affordable price on our favorite budget toothbrush and the first chance to save on the recently released AirTags 2nd Gen.

First-Time Deal

Apple AirTag (2nd Gen)

If you rely on an iPhone or iPad, AirTags are the most reliable way to keep track of your valuables. It doesn’t matter if you’re looking to add a little extra peace of mind to your next trip overseas sticking one in your checked bag or just want to attach one to your keys so they're never lost, AirTags are the best Bluetooth trackers we've tested. Apple recently released a second-generation model with added range, and for Prime Day, you can score the first discount.