Charlotte Toledano Detaille, the former Mediawan producer behind Prime Video’s streaming hit “Escort Boys,” is launching Alyx Films, an independent banner that will kick off with an ambitious slate built around breakout French digital creator Geronimo.
The company, which is based in Paris and in the South of France, has signed an exclusive partnership with Geronimo, whose viral series “The Book Club” has generated more than 35 million views and whose work has reached 450 million people across platforms. Together, Alyx Films and Geronimo are co-producing his first short film and feature, while also developing a hybrid talk show for an SVOD platform.
The partnership reflects Toledano Detaille’s broader ambition for Alyx Films: to build premium fiction, international formats and projects mixing traditional and digital culture.
Toledano Detaille brings more than two decades of experience across the French and international TV business, having held senior roles at Endemol, Banijay, Newen, Studio TF1 and Lagardère Studios – where she was an associate producer on Netflix France’s first original documentary series, “Grégory.” In 2021, she co-founded Story Nation within Mediawan, where she produced both fiction and documentary projects. Alongside “Escort Boys,” she also brought the U.S. format “Hot Ones” to France, where it has run for four seasons on Canal+ and YouTube. After years inside France’s biggest media companies, she says launching her own independent company felt like the natural next step because it will allow her to “own and control the IPs of the shows (she produces).”
